It’s the words, the graphics, the imagery, it’s how you talk to your people, prospects, clients and customers that, together, build a picture of what your business is like to do business with. It’s how you build your brand experience by communicating with your audiences. It creates the environment within which your products and services are experienced, seen or sold.
In the digital age, there is a focus on social media… a brand needs to be able to tell its story with a tone-of-voice and relevance to its audience or community. There is always the temptation to ‘sell’ to your audience but be careful – this can adversely affect your user experience and perceived value. Disparate Design has been creating and generating content to grow and interact with audiences for over ten years. Yes we have specialist knowledge and experience in specific markets but we have learnt a lot that can benefit brands in other sectors – it is always valuable to benchmark activities and techniques outside of your sector to gain a competitive advantage.